Rate 24 statements across the 12 V12 systems. Receive a transparent score, your strongest systems, and the three constraints most likely to limit the next stage.
Our most valuable customer segment is clearly defined.
Customers can quickly explain why they should choose us instead of a competitor.
Our visual identity and messaging are consistent across customer touchpoints.
Our brand supports the price, trust, and market position we want.
A new visitor can understand our offer and next step within ten seconds.
Our website reliably turns traffic into enquiries, bookings, or purchases.
We consistently publish content tied to customer questions and buying decisions.
Every content format has a clear role in awareness, trust, or conversion.
Customers can find us when they search for our core services or products.
Our local and organic search performance is measured and improving.
Paid campaigns have clear targets, reliable tracking, and regular creative testing.
We know our cost per lead or customer and whether it is profitable.
We have predictable sources of qualified opportunities each month.
Lead volume is sufficient to support our sales and revenue targets.
Our sales process is documented and followed consistently.
We track close rate, sales cycle, pipeline value, and reasons deals are lost.
Every enquiry receives fast, structured, multi-touch follow-up.
Old leads, quotes, no-shows, and inactive opportunities are systematically reactivated.
The journey from first contact to delivery is intentionally designed.
We monitor friction, complaints, delays, no-shows, and drop-offs.
We have a deliberate system for repeat purchases, renewals, or referrals.
We measure retention or churn and act when performance changes.
We can connect marketing activity to leads, sales, and revenue.
Leadership reviews a small set of reliable growth metrics regularly.
Every statement is scored from 1 to 5. Each V12 system receives equal weight in the overall score.
The two statement ratings are averaged and converted to a 0–100 scale.
The 12 system scores are averaged. No category can hide behind a high advertising or branding score.
The three lowest scores become the first diagnostic priorities; the three highest show current strengths.
V12 does not sell twelve disconnected services. It identifies the systems creating the greatest constraint, rebuilds them in sequence, and aligns the full business around market leadership.
Enter your details and we will send your v12 business assessment summary straight to your inbox.