A Fractional CMO in Vancouver Who Also Builds the Engine.

Senior marketing leadership on its own gives you direction. Execution capacity on its own gives you activity. Maqtrix pairs both: one accountable fractional CMO relationship backed by a twelve-system team that builds, runs, and reports on the whole engine.

Book a consultation → See transparent pricing

What a fractional CMO does (and doesn't).

DOES

Leadership, direction, accountability

A fractional CMO sets the marketing strategy, defines priorities and budgets, selects and manages channels and vendors, aligns marketing with sales, and owns the reporting that tells you whether any of it is working.

DOESN'T

Build the machine by themselves

A strategist working alone cannot also write the campaigns, design the funnels, produce the creative, configure the CRM, run the ads, and fix the follow-up process — at least not consistently, and not at the pace growth requires.

Where fractional CMOs alone fall short.

The most common failure mode we see in established businesses is a strategy document nobody can execute. Leadership without an execution team produces recommendations. Agencies without leadership produce activity. Growth needs both moving together:

THE GAP

Strategy without execution

Positioning decks, channel plans, and budget spreadsheets that stall because there is no standing team to implement them week after week.

THE GAP

Execution without direction

Ads running, posts publishing, emails sending — with no unifying commercial strategy, so results stay flat while spend climbs.

How V12 is different: leadership plus the team.

V12 is Maqtrix's connected growth partnership. One accountable fractional-CMO-level relationship, backed by a team operating twelve connected systems across brand, demand, sales, and retention — see the complete system here.

	Fractional CMO only	Agency only	V12 partnership
Strategic leadership	Yes	Rarely owned	Yes
Standing execution team	No	Yes	Yes
Sales alignment & follow-up systems	Advises	Usually excluded	Built & operated
Unified revenue reporting	Depends	Channel-only	One dashboard
Single accountable party	Partially	No	Yes
Published pricing	Varies	Almost never	Published openly

What it costs — stated plainly.

Most agencies hide pricing until the proposal call. We publish ours. V12 partnerships start at CAD $8,000/month, with three levels depending on how many of the twelve systems you need actively operated:

Level	Monthly	Intro rate (months 1–3)	Term
Foundation	CAD $8,000	$4,000/mo	12 months
Growth — most selected	CAD $15,000	$7,500/mo	24 months
Market Leadership	CAD $25,000	$12,500/mo	36 months

Advertising spend, large-scale production, software licensing, and third-party costs are scoped separately — so the budget can be set around your customer economics, not our retainer. Full pricing details →

Who this is for (and who it isn't).

We partner deeply with a limited number of companies. That only works when the business has the fundamentals and leadership to turn marketing into growth:

A valuable offer with real demand

The business already solves an important problem and customers have a reason to buy.

Capacity to serve more customers

Delivery can handle growth without damaging the experience or the reputation.

Leadership ready to make decisions

Strategy moves when leaders can align, approve and act without unnecessary delay.

A real ambition to lead

The goal is not to appear busier. It is to become more valuable, memorable and difficult to replace.

Not a fit yet? Start with a free diagnostic instead — the V12 Business Assessment or the Growth Leak Calculator.

Fractional CMO questions, answered straight.

Is a fractional CMO worth it for a $2M business? +

Often, yes — if the business has product-market fit and capacity to serve more customers. A senior marketing leader at $2M revenue is usually hired fractionally rather than full-time, because the role must build systems before it needs a full salary. What matters more than the title is whether leadership comes with the ability to execute: strategy without an execution team tends to produce documents, not growth.

Fractional CMO vs. marketing agency — what's the real difference? +

A fractional CMO provides senior marketing leadership inside your business: priorities, budgets, vendors, and accountability. An agency provides execution capacity: campaigns, content, media, and reporting. The common failure mode is hiring one without the other — an agency executing without strategic direction, or a strategist advising without a team to build anything. Maqtrix's V12 partnership combines both in one accountable engagement. Read the full comparison →

How fast can a fractional CMO show results? +

Diagnosis happens in weeks; compounding results take quarters. In the first 30–60 days you should expect a clear commercial diagnosis, prioritized system fixes, and faster follow-up on existing leads. Revenue-level impact typically becomes measurable within 90–180 days depending on sales cycle length, capacity, and how quickly decisions get made.

Next step

Talk through whether this fits your stage.

A 30-minute consultation. No pitch deck — a straight conversation about where the business is and what would move it.

Book a consultation → See our work