01 / Understand the business
We review your goals, current marketing and customer journey, then choose the priorities and advertising allocation together.
Home / Fractional CMO Vancouver
Marketing leadership · Vancouver & Metro BC
Get a clear view of your marketing and a practical starting point. Try Maqtrix for CAD $999 over 30 days, with advertising spend included. We review the business, work on selected priorities and refine the next plan together. No agreements or contracts.
A clear place to start
Let’s work on your business’s marketing and find out what deserves more attention. We look across your brand, website, content, advertising and customer follow-up, then focus the test on the priorities that make sense for your business.
We review your goals, current marketing and customer journey, then choose the priorities and advertising allocation together.
We work on the selected marketing activities during the 30-day test and look at how people respond.
After 30 days, we review what we learned and refine the next plan with you. You choose whether to continue.
CAD $999 covers the 30-day test, including advertising spend. The work and advertising allocation are set around your priorities before we start. Sending an enquiry does not take payment or start the test.
A practical starting point and a clearer next plan. We review the full marketing picture and prioritize the work within this test; it is not an unlimited rebuild of every system. Thirty days can show early signals, but leads, sales and search rankings are not guaranteed.

DOES
A fractional CMO sets the marketing strategy, defines priorities and budgets, selects and manages channels and vendors, aligns marketing with sales, and owns the reporting that tells you whether any of it is working.
DOESN'T
A strategist working alone cannot also write the campaigns, design the funnels, produce the creative, configure the CRM, run the ads, and fix the follow-up process — at least not consistently, and not at the pace growth requires.
The most common failure mode we see in established businesses is a strategy document nobody can execute. Leadership without an execution team produces recommendations. Agencies without leadership produce activity. Growth needs both moving together:
THE GAP
Positioning decks, channel plans, and budget spreadsheets that stall because there is no standing team to implement them week after week.
THE GAP
Ads running, posts publishing, emails sending — with no unifying commercial strategy, so results stay flat while spend climbs.
V12 is Maqtrix's connected growth partnership. One accountable fractional-CMO-level relationship, backed by a team operating twelve connected systems across brand, demand, sales, and retention — see the complete system here.
| Fractional CMO only | Agency only | V12 partnership | |
|---|---|---|---|
| Strategic leadership | Yes | Rarely owned | Yes |
| Standing execution team | No | Yes | Yes |
| Sales alignment & follow-up systems | Advises | Usually excluded | Built & operated |
| Unified revenue reporting | Depends | Channel-only | One dashboard |
| Single accountable party | Partially | No | Yes |
| Published pricing | Varies | Almost never | Published openly |
The CAD $999 test run lasts 30 days and includes advertising spend. After the review, any ongoing services and their pricing are discussed separately. There is no obligation to continue.
We partner deeply with a limited number of companies. That only works when the business has the fundamentals and leadership to turn marketing into growth:
The business already solves an important problem and customers have a reason to buy.
Delivery can handle growth without damaging the experience or the reputation.
Strategy moves when leaders can align, approve and act without unnecessary delay.
The goal is not to appear busier. It is to become more valuable, memorable and difficult to replace.
Not a fit yet? Start with a free diagnostic instead — the V12 Business Assessment or the Growth Leak Calculator.
Want to understand the operating model first? Read how the V12 system works, then use the 90-day marketing plan to turn one business objective into priorities, owners and a practical sequence.
Next step
Tell us about your business and what you want to improve. We will discuss the 30-day test, the priorities and how to use the included advertising spend.