Visual direction
A discovery brief and two initial visual directions for one brand, followed by development of the selected route.
Brand · Surrey & Metro Vancouver
Brand identity & assets
Build a coherent visual identity that your team can actually use. We create the essential logo, colour, typography and template assets around your agreed business positioning.
Your investment
CAD $1,299 one-time
Built around a clear scope
Look consistent wherever customers meet you.
For a new business that needs a professional starting point or an established team whose website, proposals and social posts look unrelated. Best when your name, audience and offer are already clear.
Core logo set
A primary logo, secondary arrangement and simple mark, supplied in suitable vector and web formats.
Colour and typography system
A practical palette, accessible pairing guidance and font recommendations with licensing requirements identified.
Everyday brand assets
Up to five editable templates chosen from social posts, a carousel cover, presentation cover, document header and email signature layout.
Compact brand guide
Rules for logo use, spacing, colour and consistent application, with two consolidated revision rounds.
How we work
A clear path from brief to delivery.
Choose the feeling and function
Understand the customer, category and places the brand needs to work. Agree the visual brief before drawing.
Develop one coherent system
Build the chosen identity and test it at small sizes, on dark and light backgrounds, and in everyday layouts.
Deliver usable files
Organise the exports and editable templates, explain the system and document licensed assets.
Make the brand work in everyday places.
- 01Message
- 02Visual identity
- 03Useful templates
- 04Consistent use
What it could look like
A practical business example.
A local home services brand needs a mark that works on a phone screen, a quote and a vehicle. A software company may need a small product icon, presentation assets and clear interface-adjacent colours. We design for those uses instead of judging the logo only on a large mockup.
Illustrative scenario, not a client result or forecast.
What success means
Look for useful outcomes.
The outcome is a consistent identity and a useful handover, so your business can appear recognisable across channels. Brand design supports trust; it does not replace a good offer, service delivery or customer evidence.
Price and boundaries
CAD $1,299 one-time
One brand. Business naming, trademark searches, printing, vehicle wraps, full packaging systems, paid fonts and stock licences are separate. The website and social content production are separate services.
Prices are in Canadian dollars, before applicable taxes. Extra work and third-party costs require an agreed scope. Individual-service prices are separate from V12 introductory offers.
Start with the right fit.
Tell us what you want to improve and what is already in place. We will confirm whether this scope fits before you commit.
Start a conversation →Questions before you start
Know what you are choosing.
Can we use the files ourselves?
Yes. We supply the agreed editable templates and standard exports, with any third-party licence conditions identified.
Can you refresh an existing identity?
Yes. We can use this scope to refresh a brand rather than start over, after confirming which existing elements should remain.
How do we get started?
Tell us your goal, current website and preferred service. We confirm fit, access, scope and a start date before work begins. Taxes and any separately approved third-party costs are additional.
How this fits into V12
Explore the connected systems behind this service: Brand positioning.
Read how the V12 framework works to see how we choose priorities across your business.