Services / Performance marketing

Paid ads · Surrey & Metro Vancouver

Performance marketing

Run a focused Google Ads or Meta Ads programme with a clear offer, sensible testing and reporting that follows the customer journey. Start with one platform and a defined commercial goal.

Your investment
CAD $699 / month
Illustrative scene: Marketers reviewing advertising creative at an editing desk

Built around a clear scope

Put the right offer in front of the right people.

For businesses with a working website or landing page, an offer worth testing, a separate advertising budget and the capacity to serve new customers. We help local service companies and SaaS teams choose the right first channel.

One advertising platform

Management of Google Ads or Meta Ads, up to two active campaigns and CAD $5,000 monthly media spend. Larger or multi-platform accounts receive a separate scope.

Campaign setup and optimisation

Audience or keyword research, account structure, budget controls, exclusions and ongoing checks. Initial setup for the agreed standard campaign is included.

Ad copy and practical creative tests

Up to four new text or static creative variations each month using your approved assets. For video production, combine this with our social plan.

Conversion tracking check

Review the enquiry, booking, purchase or trial event before optimisation. Standard tracking setup is included where your platform supports it; custom integrations are quoted.

Monthly decision report

Spend, meaningful conversions, cost per outcome and the tests to keep, change or stop. We flag lead quality and landing-page issues that advertising alone cannot fix.

How we work

A clear path from brief to delivery.

01

Choose the customer action

Agree what a useful conversion means and how it will be verified. Estimate an affordable acquisition cost before choosing the budget.

02

Launch a focused test

Match one customer problem to one promise, a small set of ads and a relevant landing page. Keep early tests simple enough to interpret.

03

Follow quality through the journey

Review search terms or audience response, creative performance and CRM feedback. Improve the weak step instead of increasing spend blindly.

Connect the ad to the next action.

  1. 01Relevant audience
  2. 02Clear creative
  3. 03Matching page
  4. 04Measured action
The same promise should carry through the ad, landing page and follow-up.Illustrative workflow · Stages, not performance data.

What it could look like

A practical business example.

For a SaaS scheduling app, we could show a short demonstration to the people who manage bookings, send them to a page about reducing scheduling work, and measure trial sign-ups. When reliable data is available, we also examine activation and paid upgrades. A separate creator campaign can add credible demonstrations from relevant industry voices; creator fees and usage rights need their own budget.

Illustrative scenario, not a client result or forecast.

What success means

Look for useful outcomes.

The aim is to buy relevant attention and learn which messages produce qualified action. We track cost per lead or trial, then qualified leads, activation or sales when your systems expose those outcomes. More reach is useful only when the audience and offer fit.

Price and boundaries

CAD $699 per month

The CAD $699 fee is management only. Advertising spend is paid separately to Google or Meta. Landing-page builds, creator fees, video filming, paid tools and custom tracking work are separate. We do not guarantee a return, lead count or approval by an advertising platform.

Prices are in Canadian dollars, before applicable taxes. Extra work and third-party costs require an agreed scope. Individual-service prices are separate from V12 introductory offers.

Start with the right fit.

Tell us what you want to improve and what is already in place. We will confirm whether this scope fits before you commit.

Start a conversation →

Questions before you start

Know what you are choosing.

Is the ad budget included?

No. CAD $699 is the monthly management fee. You fund the agreed media budget directly in your own advertising account.

Can you run both Google and Meta?

Yes, with a separate scope. This starter plan covers one platform so the budget and attention are not spread too thin.

How do we get started?

Tell us your goal, current website and preferred service. We confirm fit, access, scope and a start date before work begins. Taxes and any separately approved third-party costs are additional.

How this fits into V12

Explore the connected systems behind this service: Paid acquisition, Paid social.

Read how the V12 framework works to see how we choose priorities across your business.