Maqtrix Business Tool · 04

Find the revenue
already leaking out.

Model the monthly revenue opportunity hidden in unworked leads, sales conversion gaps, and preventable customer loss.

Find my growth leaks → Explore all tools

No traffic required Three leak sources Conservative model

Modeled revenue opportunity Live diagnosis

$31K / MONTH

Potential revenue affected by current leaks

$15KUnworked leads

$17KSales gap

$1KRetention gap

13 customer-equivalents

Simple annualization: $372K

Step 01 · Current funnel

Enter what happens today.

Monthly leads or enquiries total received

Leads never properly worked 15%

Current close rate on worked leads 20%

Realistic target close rate 30%

Revenue contributed by one new customer same monthly period

Active repeat or recurring customers enter 0 if not applicable

Monthly revenue per active customer average

Current monthly retention 92%

Realistic target retention 96%

Conservative treatment: unworked leads are valued at the current close rate. The conversion-gap calculation applies only to leads that were actually worked, preventing double counting.

Step 02 · Modeled leakage

See where revenue is escaping.

Opportunity identified

Unworked-lead opportunity$15,000missed leads × current close rate × value

Sales conversion opportunity$17,000worked leads × close-rate gap × value

Retention opportunity$1,200active customers × retention gap × monthly value

Customer-equivalents affected13.3monthly opportunity ÷ new-customer value

Simple annualized opportunity$389,400monthly model × 12, no compounding

Leads currently worked170after unworked lead percentage

Unworked leads per month30

Additional customers from closing gap17.0

Customers affected by retention gap4.0

Diagnose all 12 systems

Illustrative planning model. It assumes the entered rates are accurate, treats each leak independently, uses simple monthly values, and does not guarantee that all modeled revenue can be recovered.

The Method

Fix the leaks before
buying more traffic.

The model separates three common revenue losses and avoids counting the same lead twice.

01 · UNWORKED LEADS

Value demand you already paid for.

Estimate customers lost when enquiries are not answered, contacted, quoted, or followed up.

unworked loss = leads × unworked % × current close rate × value

02 · SALES GAP

Measure conversion upside.

Apply only the difference between target and current close rate to leads that were worked.

sales gap = worked leads × max(target − current, 0) × value

03 · RETENTION GAP

Model preventable customer loss.

Apply the retention-rate gap to active customers and their average monthly revenue.

retention gap = active customers × rate gap × monthly value

Recover before you acquire

The fastest growth may already be inside the business.

V12 rebuilds lead handling, sales conversion, follow-up, customer experience, retention, and measurement as one connected system.

Explore Maqtrix V12 → Recalculate

Respond to every qualified enquiry quickly. Document and improve the sales process. Reactivate old leads, quotes, and no-shows. Build repeat purchase, renewal, and referral systems.