V12 System 12 of 12
Category Campaign. One of twelve connected systems.
Competing on features keeps you comparable; competing on an idea makes you referable. Category Campaign builds a signature concept around your business that gives buyers a reason to name you instead of your category.
Discuss this system on a call →What this system covers.
- Signature idea and narrative development
- Launch planning across owned and earned channels
- PR and partner amplification
- Measurement of share-of-conversation
Category Campaign inside a V12 partnership.
In a V12 partnership, the category campaign sits on top of eleven working systems — amplifying a machine that converts, rather than broadcasting into a broken one.
V12 partnerships are diagnosed across all twelve systems and priced openly from CAD $8,000/month. See the full pricing → or explore the complete V12 offer →