Measure the distance.
Subtract current monthly revenue from target monthly revenue.
Turn a revenue goal into the customers, qualified leads, weekly pace, and growth rate your business actually needs.
To close 30 customers at a 20% conversion rate, plan for 150 qualified leads in the target month.
Planning model only. It assumes the average customer value and conversion rate remain stable and does not account for churn, seasonality, capacity limits, taxes, or cash timing.
The calculator converts a financial target into operating targets your sales and growth teams can use.
Subtract current monthly revenue from target monthly revenue.
Divide the gap by average revenue contributed by each new customer in the target month.
Divide required customers by the real lead-to-customer conversion rate.
V12 aligns your positioning, acquisition, sales, follow-up, customer experience, and retention around the revenue number you want to reach.
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