01 · CUSTOMERS
Translate revenue into customers.
Divide additional revenue by revenue contributed by one new customer in the same period.
customers = ceil(revenue goal ÷ customer value)
Maqtrix Business Tool · 03
Fund the goal.
Not a random budget.
Work backward from additional revenue, customer value, lead cost, close rate, and gross margin to estimate a realistic paid-media requirement.
Outcome-based model
Unit-economics check
Transparent formula
Paid media requirement
Viable economics
$15.6K / MONTH
Recommended media budget
100Leads needed
20Customers
3.8×Revenue ROAS
$780 estimated CAC
Media only · fees excluded
Step 01 · Acquisition assumptions
Enter the real economics.
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Use a qualified-lead CPL. Cheap form fills are not useful when they do not match the customer profile or reach the sales team.
Step 02 · Media requirement
Fund enough acquisition.
Viable economics
Recommended monthly media budget
$15,600
Base media requirement plus a 30% testing and optimization buffer.
Minimum media requirement$12,000required leads × expected CPL
Aggressive testing budget$19,800recommended plus 35%
Customers required20to reach the revenue goal
Qualified leads required100at the entered close rate
Estimated customer acquisition cost$780recommended spend ÷ customers
Projected revenue ROAS3.85×new revenue ÷ media spend
Break-even CAC$1,800customer revenue × gross margin
Maximum viable CPL$360break-even CAC × close rate
Gross contribution before ads$36,000
Contribution after recommended media$20,400
Planning estimate only. Media spend excludes creative production, landing pages, tracking, agency fees, sales payroll, taxes, platform volatility, and guaranteed outcomes.
The Method
Start with customer economics.
Then fund the funnel.
The calculator does not use a generic percentage of revenue. It models the media required to create the target number of customers.
02 · LEADS
Translate customers into leads.
Divide customer requirement by the actual lead-to-customer conversion rate.
leads = ceil(customers ÷ close rate)
03 · MEDIA
Fund acquisition and learning.
Multiply qualified leads by expected CPL, then add the entered testing buffer.
recommended budget = leads × CPL × (1 + buffer)
Beyond the budget
Ads amplify the engine underneath.
V12 aligns the offer, positioning, creative, landing experience, sales process, follow-up, and retention before more money is pushed into acquisition.
Validate offer economics before scaling spend.
Build creative around real customer decisions.
Connect paid traffic to fast sales follow-up.
Compare CAC with gross contribution—not revenue alone.